After acquiring the “threads.com” domain ID last September, Meta has announced that Threads will officially move from “threads.net” to “threads.com” effective this week, while it’s also adding some new features to the Threads desktop experience.
Which is already pretty good. Threads’ decision to go with a more TweetDeck style column alignment for the desktop version of the app is more functional, and makes it easier to track multiple topics in the app.
Though not everyone will agree, and now, Threads is adding an alternative display:
As you can see in this example, the updated threads.com display will replicate the app experience, with your topic feeds along the top of the main feed view, though you’ll still also be able to add additional columns for multi-stream tracking (you can see the column icon alongside the feed in the above example).
You’ll also be able to access all of your liked and saved posts through the main menu, instead of having to create a pinned column for each, while you’ll also be able to create posts in-stream, via a new pop-up composer that you can summon by tapping the “+” button in the bottom right corner.
You’ll also now be able to copy a Threads post as an image, instead of using a screen shot, so you can include them in posts on Instagram and other apps (with attribution to creator), while the Threads team is also testing a new option to upload lists of profiles that you follow on other apps, in order to help you find your favorites on Threads.
And X is the main focus here.
Threads actually began testing this a few weeks back, with a new in-app option to help you find the profiles of people that you follow on X, by uploading your X data to the app.
Meta says that it’s going to expand this to other social platforms as well, using the data that users have in their existing social graphs to better enable discovery on Threads.
I mean, that won’t be 100% effective, as it’s matching up two different databases, and there are no guarantees that users will have the same identifiers on each. It’s also manual, requiring users to upload this data to X, which will reduce the amount of people who’ll bother to use it, but it could be another way to help port your audience across to the app, and rediscover your favorites on Threads.
Threads continues to see strong download momentum, and is on track to exceed 500 million users this year. And with updates like this, aligning with emerging user behaviors, Threads is becoming a more functional, valuable networking tool, facilitating broader community engagement.
It still has a way to go to beat X (which is currently reporting 600 million users), but Threads is steadily solidifying itself as another key platform in the broader social media sphere.
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